The Story Behind Varishtham

How We Built Varishtham in Just 11 Days: A Dream, A Challenge, A Tote Bag Revolution

What can really happen in 11 days?

For us, everything changed.

We turned a simple idea into a brand. A vision into a statement. That’s how Varishtham was born - not in years, not in months, but in just 11 days.

It started with a spark: Why do tote bags feel like a “girl thing”? Why not reimagine them as a style statement for everyone - regardless of gender?

That thought hit hard. It was honest. And it felt like a challenge we were ready to take up. So we did what most people wouldn’t dare:

We gave ourselves 11 days to launch our brand - from scratch. Name, designs, product samples, logo, Instagram presence, everything.

Crazy? Maybe.

Motivating? Absolutely.

The Countdown That Changed Everything

Every single day of those 11 days, we showed up on Instagram.

We posted the process raw and real - the designs we brainstormed, the logo drafts, the struggles, the late-night decisions, the mini victories. People didn’t just watch us build Varishtham - they grew with us. They became part of our story.

And you know what? That’s what made it special.

It wasn’t just about tote bags. It was about a bold vision - to break stereotypes, to make fashion inclusive, and to prove that when you’re passionate, deadlines become launchpads.

What Fueled Us?

We weren’t some big company. No investors. No big team. Just pure fire in our hearts.

We were motivated by something deeper:

🖤 The urge to build something meaningful

🖤 The desire to challenge norms - "Tote bags aren’t just for girls."

🖤 The thrill of pushing our limits and seeing what happens when you believe more in doing than just planning.

So, What Is Varishtham Today?

It’s not just a tote bag brand.

It’s a movement.

A story of bold beginnings, of breaking the mold, of turning “we can’t” into “we just did.”

And this is just the start.

If you’ve ever had an idea that felt too big, too crazy, or too sudden - take the challenge. Start. Share. Show up.

Because in the end, it’s not about how long it takes -

It’s about how badly you want it.

This is our 11-day story.

This is Varishtham.

The Story Behind Varishtham